baixi custom aluminum cans possess excellent cost-effectiveness in craft beverage packaging. As revealed in the 2023 Global Packaging Industry Report, the single-piece production cost of aluminum cans stands at 0.12-0.18, which is 42% lower than that of traditional glass bottles, and the production cycle is shortened to 3 days (7 days for glass bottles). For instance, the U.S. craft beer brand BrewDog reduced its packaging cost from 19% to 12% by using custom aluminum cans, which translates to over $2.8 million in savings annually. The lightweight nature of aluminum cans (averaging 15 grams) also reduces logistics costs, lowering the cost of transportation per container by 27% and carbon emissions by 33%.
In the preservation performance, baixi custom aluminum cans have a better barrier property compared to other packaging materials. Experimental data shows that aluminum cans’ oxygen permeability is only 0.001 cc/pkg·day, 1/200 of PET bottles, and can extend the shelf life of craft beer from 6 months to 18 months. In 2022, Japanese sake brand Dassai launched an aluminum can product. Its flavor stability test showed that the rate of volatile aroma component loss within 24 hours after opening the can was only 8%, whereas it was 22% for glass bottles. Moreover, the compressive strength of aluminium cans reaches as much as 90 psi, three times greater than glass bottles. Breakage during transportation has been lowered from 4.7% to 0.3%.
The feature of environmental protection sets the market ablaze with acceptance. The global average recycling rate of aluminum cans is 76%, which is very different from that of glass bottles, at only 34%. What’s more, baixi custom aluminum cans can be recycled infinitely, and the carbon footprint is reduced by 95% compared with raw aluminum material. The Green Packaging Act in the EU mandates in 2023 that beverage packaging must have at least a 30% recycling content. Baixi Aluminum cans are made from 50% recycled aluminum materials, which can help craft beer brands reduce compliance costs by 18%. For instance, British craft brewer Cloudwater Brewing saved $120,000 in yearly carbon tax investment after taking up this aluminum can, and it gained B Corp certification, with its product premium capacity increasing by 15%.
Bespoke design enhances brand premium. Baixi offers 72-hour sample service, with a minimum order of 5,000 pieces (industry average 20,000 pieces), and a surface print accuracy of 1200 dpi and color deviation ΔE≤1.5 (industry standard ΔE≤3). In 2023, New Zealand craft sparkling water brand Antipodes utilized the baixi custom aluminum can embossing process, with shelf appeal increasing by 40%. The retail price per can increased from 2.5 to 3.8, and the gross profit margin increased by 23%. Customer testing shows that 64% of consumers are willing to pay 10% to 15% more for unique aluminum can designs, while premium space for traditional packaging is only 5%.
Market testing validates the growth potential. Between 2022 and 2023, worldwide sales of craft aluminum canned drinks grew 37%, rising 51% in the Asia-Pacific region. Based on the customer data provided by Baixi, the first-year repurchase rate of craft beer brands that utilize its aluminum cans grew 28% on average, while the complaint rate of customers fell 19%. A prime example is Taste Room, a Shanghai-based craft brewing brand. After its osmanthus wheat beer switched to baixi custom aluminum cans, the online channel conversion rate rose from 2.1% to 4.7%, the cold chain transportation cost dropped by 41%, and the summer peak sales volume exceeded 500,000 cans per month. It expanded 173% year-on-year when compared with the glass bottle era.